A significant proportion of the world’s population live with diseases that can be prevented. This entails unnecessary suffering for the individual, and higher healthcare costs for society. Digital technology and large data volumes will make it possible for preventive healthcare services and risk screening of e.g. high-risk groups to become increasingly more widespread. When individuals are more aware of their own health, services offering diagnosis and health checks will be in more and more demand. Preventive healthcare focused on people who are healthy, rather than ill, will thereby increase in importance.